From the manufacturer's website:

Soft rubber bristles for a comfortable clean that removes dental plaque while massaging the gums. Comes with an on-the-go case.

• These interdental picks are designed with improved neck strength to maintain flexibility during interdental cleaning.
• Dental string floss is an important part of your daily routine, but its not always feasible to take with you. GUM Soft-Picks are great to take with you for a quick cleaning after meals and snacks wherever you are.
• Flexible synthetic rubber bristles easily fit between teeth to massage the gums, dislodge food and disrupt other particles. GUM Soft-Picks Original specialize in dental plaque removal in areas toothbrushes can't reach.
• GUM Soft-Picks Original are compact, light, and easy to slip into a pocket or a purse and come with a slim carrying case. Take them with you anywhere you need a quick teeth cleaning.
• Orthodontic appliances, implants, and bridges can be especially hard to clean around, but these soft bristles are great for gently getting into tight spaces.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.